Business Glossary & KPI Translator

Reconcile terminology and KPIs across departments to improve alignment and decision-making

Sales
Marketing
Product
Data
Finance
Customer Success
Filter by severity:
Conflicting Metrics
Metrics with different definitions across teams, sorted by severity

Conversion Rate

High
Sales
Marketing
Product

Active User

High
Product
Marketing
Data

Churn Rate

High
Sales
Finance
Customer Success

Qualified Lead

Medium
Sales
Marketing

Customer Acquisition Cost

Medium
Marketing
Finance
Sales

Engagement

Medium
Marketing
Product
Customer Success

Retention Rate

Medium
Product
Customer Success
Finance

Activation

Low
Product
Marketing

Lifetime Value

Low
Finance
Marketing
Customer Success

Integrity Score

Low
Data
Product
Select a metric to view details

Select a metric from the list to view detailed information and resolve conflicts